|The School of Media and Communication (SMC) was instituted by the Pan-Atlantic University Council in recognition of the critical role of this sector in shaping societal values and cultural life.
The mission of the School of Media and Communication is the formation of media and communication professionals, to enable them pursue their calling of service to human cultures with a sense of creativity, skill, knowledge and values. They wish to contribute through their expertise to the professional excellence of the creative industries in our country and the continent of Africa.
School of Media and Communication is an educational and market research partner of Wild Fusion Digital Center (WDC). WDC’s partnership with SMC ensures the provision of quality education, knowledge and practical skills in the field of digital marketing and communications; as both organisations leverage on their experience and expertise in developing professionals for the digital industry.
School of Media and Communication partnership with Wild Fusion Digital Centre also provides a strong platform for the provision of industry-specific and innovative digital marketing insights for businesses including consumer behaviours, trends and practices across digital platforms in Nigeria and beyond through digital market research carried out following global practices and standards.