The Social Media Marketing module is made up of two modules.
The first module enables students to effectively engage with customers across a diverse range of social media platforms. The emerging trends in the social media space and the opportunity provided by the ‘always connected’ social consumers, the suitability of different social platforms for businesses’ aims and objectives, and the challenges of social media are taught.
This first module also covers the primary concepts and terminologies used in social media, and the configuration of social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as new emerging social platforms.
The second Social Media marketing module explores how social media platforms can be used to help businesses expand their reach, drive revenues and increase brand exposure.
Students are made aware of challenges of implementing an effective Social Media strategy for businesses, the importance of listening as the critical starting point, using analytics to accurately measure social media campaign and the evaluation of budgetary spend against baseline expectations. As with other modules, privacy and data protection issues associated with social media marketing are brought to the attention of participants.
The Social Media Marketing module topics are:
- Key Social Media Concepts
- Social Media Goals
- Setting Goals & Priorities
- New Social Challenges
- Apps & Plug-ins
- KPI Measures