Search Engine Optimization

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Search Engine Optimization Training introduces the principles of organic seaarch, demonstrates how to implement these SEO techniques and get a website to achieve a high ranking on Google, Yahoo, Bing and other search engines.

Search Engine Optimization (SEO) is a methodology of marketing techniques used to increase the number of visitors to a website by obtaining a high ranking placement in the search results page of a search engine.

    Search Engine Optimization Training delivers a clear understanding of how to implement an excellent Search Engine Optimization strategy for directing more traffic to websites, the following topics are taught:

    • What is SEO
    • Why Do You Need SEO?
    • The Current SEO Landscape
    • How People Search
    • Overview of Keywords
    • Making Your Website Search Engine Friendly – Using Meta Tags
    • Google Webmaster Central Developments
    • Linking Strategies
    • Innovative Techniques for Building Inbound links
    • Video Optimisation
    • Overview of Terminology
    • Optimising Your Web Site
    • Creating Content
    • Developing a Link Strategy
    • Top 10 SEO Tips
    • What Not To Do
    • How to Use Blogging as an SEO Tool
    • The Importance of Hosting
    • Localisation and Getting Found in Local Search
    • Staying Out of Trouble with Search Engines

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    Would you like to attend the Search Engine Optimisation course as part of the Professional Diploma in Digital Marketing programme?

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