The Digital Campaign Planning and Strategy Training provides a structured approach for bringing together the learning from all the modules on the Professional Diploma in Digital Marketing, to create a coherent Digital Marketing plan.
This Digital Campaign Planning and Strategy Training is based on the Digital Marketing Institute’s framework which incorporates a nine step process based on three distinct parts. Part one include a situation analysis exercise, a formal information gathering process and an audience definition exercise.
Part two of Digital Campaign Planning and Strategy Training emphasizes the development of a set of clear and meaningful objectives for a digital marketing plan as appropriate tools are selected on the basis of the anticipated target audience(s) and objectives, and budget is set based on the channels detailed within the Digital Marketing Institute’s framework.
Part three of Digital Campaign Planning and Strategy Training emphasizes the importance of an iterative process of monitoring, analysis and enhancement based on performance; an action plan is developed to provide a coherent project structure including milestones, deliverable and resources.
The Digital Campaign Planning and Strategy Training equips participants with the skills to create an effective Digital Marketing plan for businesses which ensures the implementation of successful and effective Digital Marketing strategies.
The Digital Campaign Planning and Strategy Training topics include:
- Key Strategy & Planning Concepts
- Situation Analysis
- Information Gathering
- Target Audience
- Setting Objectives
- Appropriate Tools
- Action Plan
- Setting the Budget
- Iteration & Enhancement
- Examples of Integrated Marketing Plans