Pay-per-Click Advertising Training

HomePay-per-Click Advertising Training

The Pay-per-Click Advertising Training also known as the Search Engine Marketing module demonstrates how to implement and manage online advertising campaigns. The Pay per Click (PPC) Advertising module covers the key concepts and terminologies used within the PPC field and, will equip participants with the practical knowledge and skills to build and maintain an effective PPC strategy.

Students will develop a clear understanding of the fundamentals of search engine marketing and how Pay-per-Click Advertising systems work, develop advanced keyword research and selection skills, and learn how to apply these to Google AdWords campaigns.

Pay-per-Click Advertising Training will help students to also be able to analyse current search marketing activities and target campaigns to key audience groups in order to enhance and improve click through rate, recognize the features of a strong ad copy and develop skills in writing compelling ads.

The Pay-per-Click Advertising Training will cover how to set and manage budgets to Ad Words and, how to measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations. Data protection and privacy issues associated with PPC are also made aware to students.

    The Pay-per-Click Advertising Training topics include:

    • Key PPC concepts
    • Strengths of Pay Per Click
    • Keyword Research
    • Google PPC
    • Research Tools
    • Search Campaign Process
    • Ad Copy
    • Landing Pages
    • Targeting
    • Budgets
    • Scheduling
    • Display Networks
    • Ad Centre
    • Campaign Management
    • Conversion Tracking
    • Conversion Metrics: CPA, CTR
    • Bidding
    • Analytics

    [formcraft id=’4′]

    Would you like to attend Pay-per-Click Advertising Training as part of the Professional Diploma in Digital Marketing?

    REGISTER TODAY   or    Contact Us