Our Mobile Marketing Training focuses on equipping participants with technical knowledge and skills for utilising mobile technologies as a way to access the increasingly mobile consumers.
Students will explore mobile technologies such as NFC, SMS, USSD, Mobile Sites, Apps and Bluetooth, the importance of suitable campaign messaging and, the need to validate marketing activity with campaign trials, review and ongoing analytics measurement.
Our Mobile Marketing Training teaches the Digital Marketing Institute’s six step process for designing and developing effective Mobile Apps, and understanding how Mobile Marketing integrates with the latest advances in social media marketing. Data protection and privacy issues associated with Mobile Marketing are also discussed.
The Mobile Marketing Training topics module are:
- Key Mobile Marketing Concepts
- Trends in Mobile
- Opportunities & Risks
- Mobile Devices
- SMS Content
- SMS Strategy
- Mobile Advertising
- Mobile Apps
- Proximity Marketing
- QR Codes
- Examples and Case Studies