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These days, individuals, groups and businesses search for everything before they do anything. With the open nature of the internet, information sourced is not always based on facts but on opinions, hearsay and assumptions. There is a saying that ‘your first impression is your last impression’ so what will people find when they search for your name or business? Will it be a bad review or an excellent recommendation? This is your online reputation and its importance cannot be overemphasised.