Our Mobile Marketing Course provides a practical guide for exploiting mobile marketing to create mutual benefits for businesses and consumers in a permission-based and sensitive manner.
Mobile internet hits already out number desktop/laptop internet hits in the country and gradually, the number of people with smartphones will outnumber those with feature phones.
The Mobile Marketing Course covers the following topics:
- Mobile technology; from text to calls to convergent connected devices
- Developing Mobile Strategy
- Mobile Advertising; targeting and retargeting
- Mobile communication technology(SMS, QR Codes, Bluetooth & mCRM)
- Audio and visual recognition options
- Geo-targeting and proximity marketing
- Mobile Internet and social media
- Mobile sites and applications
- Tracking and Analysis