Google Adwords (PPC Advertising)

HomeContent Marketing WorkshopGoogle Adwords (PPC Advertising)

The Google AdWords delivers a deep learning experience with regards to AdWords (PPC campaigns). It covers everything from creating well-structured campaigns to exploring advanced techniques that deliver high impact campaigns based on practical exercises.

    This course includes:

    • Account structure and organisation
    • Keyword research
    • Bidding strategies
    • A/B split testing
    • Performance tracking
    • Landing page optimisation
    • Google remarketing
    • Google Analytics and conversion tracking
    • Mobile and tablet strategy
    • Best practices

    Would you like to attend this module as part of the Certificate in Search Engine Marketing course?

    Register your interest   or    Contact Us