The Fundamentals of Digital Marketing lays the foundation for understanding how to exploit the different digital marketing tools in order to improve businesses value proposition(s) to customers and improve their overall competitiveness.
A good understanding of both the emerging digital marketing tools and techniques as well as in insights into web analysis and best practices ensures businesses deliver better and integrated consumer experiences.
The Fundamentals of Digital Marketing content include:
- Introduction to digital marketing
- Search engine optimisation
- Web analytics
- Online advertising
- Email marketing
- Social media marketing
- Mobile marketing
- Online video marketing and online PR
- Web analytics and metrics
- Integrating your marketing communications
- Regulatory guidelines